Bailouts, Bailouts, Bailouts.....

Another big announcement this morning for the automakers. A 17 billion dollar bailout, or more so a "bridge" loan. As always the question is, how do you and your team create value on the news. Do you have clients tied to the auto industry? Do you have clients that have retired from the manufacturing industry and are emotionally tied to this issue? 

Give some thought to having a seminar focused on your clients that have any sort of tie, either directly or generationally, to manufacturing. Make it a "fireside chat", and do all you can not to sell anything, but simply build relationships by calming emotions and offering advice. 

These are historic times for this subset of clients. Take some time today to think about how to best serve them.