Tuesday, January 13, 2009

When you have nothing....

.....good to say, don't say anything at all, right?

Absolutely not! Clients are looking for direction even if it looks and sounds ugly.

Put together an intimate get together to talk about the negativity in the market/headlines as opposed to pitching a new product or how "great" you and your team are. Market it as "if you have heart problems, do not come to this event". 

It is a different idea but one that would build trust and strengthen relationships. Be different and right at the same time.


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